Life Begins at 40: Geely Auto UK announces anniversary customer offer as parent company Zhejiang Geely Holdings marks 40 years
- Zhejiang Geely Holdings marks its 40th anniversary in November
- Geely Auto UK celebrating by offering customers free first service on Starray EM-i and Geely EX2 registered by the end of November 2026
- Geely Auto also offering customers chance to win a trip to China for two
COVENTRY, UK 29 October 2026 Zhejiang Geely Holdings is celebrating four decades since the business first started operations in November 1986 selling refrigerator components before branching into the automotive industry in 1997.
As part of the anniversary celebrations, Geely Auto UK has announced an anniversary customer offer with a free first service on every Starray EM-i and Geely EX2 registered by the end of November 2026.
Building on this, Geely Auto UK is also offering customers the chance to win a trip to China, including return flights and accommodation. Entry details and terms and conditions are available here.
Zhejiang Geely Holdings was founded in China in 1986 by Li Shufu, initially producing refrigerator components before entering the automotive industry in 1997. After launching its first car in 1998, Geely grew rapidly and gained international recognition with its 2010 acquisition of Volvo Cars. Today, Geely is a leading global automotive force, with a substantial portfolio of brands, including Geely Auto UK.
Since its UK commercial launch in October 2025, Geely Auto has recorded more than 15,000 registrations in its first full year and has recently signed its 100th retail site, remaining on track to have 100 sites operational by the end of 2026.
"Celebrating the 40th anniversary of our parent company is a proud moment for everyone connected with Geely Auto UK. From its beginnings in 1986, the company has grown into a global automotive leader driven by innovation, technology and a commitment to delivering exceptional value to customers," said Michael Yang, Managing Director at Geely Auto UK.
“The free first service and the chance to win a trip to China will not only reward our customers, but also help them connect with the heritage, innovation and global scale behind the Geely brand as we celebrate this important milestone together."
ENDS
Press Contacts:
Simon Branney
Head of Public Relations
07802 432326
simon.branney@geelyauto.co.uk
Joshua Tipping
Press Officer
07849 398208
joshua.tipping@geelyauto.co.uk
Kate Arding
PR Agency
kate@wearenameless.co.uk
07837 744911
About Geely
Geely is a leading automobile manufacturer based in Hangzhou, China and was founded in 1997 as a subsidiary unit of Zhejiang Geely Holding Group (ZGH). ZGH manages several leading brands including Geely Auto, Lynk & Co, Zeekr, Polestar, Volvo, Lotus and smart. Geely is also the global strategic partner to Malaysian national automaker Proton. Geely employs more than 50,000 people and operates five global R&D centers in Hangzhou, Ningbo, Gothenburg, Coventry and Frankfurt.
Geely also boasts five global design studios in Shanghai, Ningbo, Gothenburg, Milan and Coventry respectively with over 1,000 employees. Geely Automobile Holdings, a subsidiary company holding controlling stakes in Geely Auto, Lynk & Co and Zeekr has been listed on the Hong Kong Stock Exchange since 2005.
Geely currently owns a number of high-profile businesses in the UK positioned in the premium, sport and taxi segments. Following a period of sustained growth, Geely plans to introduce additional models into the UK. Leveraging the dual advantages of Geely's technology and products, an exciting new chapter is planned.
Specifically focusing on the passenger car market, Geely Auto UK will launch a number of high-quality products from the wider Geely Auto portfolio. The first model, Geely EX5, was launched in October 2025, with a total of 10 models planned over the next three years and annual sales volume of over 100,000 units. Sales will be delivered through a national Dealer Sales and Service Network.
ENDS
Press Contacts:
Simon Branney
Head of Public Relations
07802 432326
simon.branney@geelyauto.co.uk
Joshua Tipping
Press Officer
07849 398208
joshua.tipping@geelyauto.co.uk
Kate Arding
PR Agency
kate@wearenameless.co.uk
07837 744911
About Geely
Geely is a leading automobile manufacturer based in Hangzhou, China and was founded in 1997 as a subsidiary unit of Zhejiang Geely Holding Group (ZGH). ZGH manages several leading brands including Geely Auto, Lynk & Co, Zeekr, Polestar, Volvo, Lotus and smart. Geely is also the global strategic partner to Malaysian national automaker Proton. Geely employs more than 50,000 people and operates five global R&D centers in Hangzhou, Ningbo, Gothenburg, Coventry and Frankfurt.
Geely also boasts five global design studios in Shanghai, Ningbo, Gothenburg, Milan and Coventry respectively with over 1,000 employees. Geely Automobile Holdings, a subsidiary company holding controlling stakes in Geely Auto, Lynk & Co and Zeekr has been listed on the Hong Kong Stock Exchange since 2005.
Geely currently owns a number of high-profile businesses in the UK positioned in the premium, sport and taxi segments. Following a period of sustained growth, Geely plans to introduce additional models into the UK. Leveraging the dual advantages of Geely's technology and products, an exciting new chapter is planned.
Specifically focusing on the passenger car market, Geely Auto UK will launch a number of high-quality products from the wider Geely Auto portfolio. The first model, Geely EX5, was launched in October 2025, with a total of 10 models planned over the next three years and annual sales volume of over 100,000 units. Sales will be delivered through a national Dealer Sales and Service Network.
