About

Geely is a leading automobile manufacturer based in Hangzhou, China and was founded in 1997 as a subsidiary unit of Zhejiang Geely Holding Group (ZGH). ZGH manages several leading brands including Geely Auto, Lynk & Co, Zeekr, Polestar, Volvo, Lotus and smart. Geely is also the global strategic partner to Malaysian national automaker Proton.

Geely employs more than 50,000 people and operates five global R&D centers in Hangzhou, Ningbo, Gothenburg, Coventry and Frankfurt. Geely also boasts five global design studios in Shanghai, Ningbo, Gothenburg, Milan and Coventry respectively with over 1,000 employees. Geely Automobile Holdings, a subsidiary company holding controlling stakes in Geely Auto, Lynk & Co and Zeekr has been listed on the Hong Kong stock exchange since 2005.

In 2024, the brands under Geely management sold over 2.17 million units, marking a 32% year-on-year increase. Geely currently owns a number of high-profile businesses in the UK positioned in the premium, sport and taxi segments. Following a period of sustained growth, Geely plans to introduce additional models into the UK.

Leveraging the dual advantages of Geely’s technology and products an exciting new chapter is planned. Specifically focusing on the passenger car market, Geely Auto UK will launch a number of high-quality products from the wider Geely Auto portfolio.

The first model, Geely EX5, will be launched in October 2025, with a total of 10 models planned over the next 3 years and annual sales volume of over 100,000 units. Sales will be delivered through a national Dealer Sales and Service Network.