Geely Auto UK Appoints 55th Dealer
- Brand is ahead of target of having 50 retail sites appointed in 2025
- Initially launched in late October with 25 dealer locations open
- Significant brand interest from the industry with strong sales right from the start
Milton Keynes, United Kingdom, 9 December 2025: Geely Auto UK will finish the year ahead of target when it comes to its number of retail outlets. Having launched into the UK at the end of October with 25 locations open, the brand was predicting the year would finish with a total of 50 retail sites appointed.
However, with two weeks still to go before the Christmas break, Geely Auto has just appointed its 55th retail location and the team is expecting to build on this number before the end of the year.
“Dealer interest in the brand has been really strong right from the start, and indeed even before that, and we are very happy with the progress being made,” said Adam Harkin, Dealer Development Director at Geely Auto UK. “We are operating in a highly competitive marketplace with lots of new entrants chasing the same partners, so this is a significant achievement and demonstrates the belief in the Geely Auto brand and our go to market approach.”
Sales for the Geely EX5 started at the same time as the brand launch on 23rd October and Geely Auto has reported a strong first full month of sales in November of 353 units registered with just the one model available. With a further two models arriving next year, the business is fully committed to the UK market.
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Notes
Note to editors: Geely Auto UK would ask that its new model be referred to, always, as ‘Geely EX5’ rather than just ‘EX5’.
Press Contact
Simon Branney
07802 432326
simon.branney@geelyauto.co.uk
Influence
Steve Brown
07825 292138
steve@influenceassociates.com
About Geely
Geely is a leading automobile manufacturer based in Hangzhou, China and was founded in 1997 as a subsidiary unit of Zhejiang Geely Holding Group (ZGH). ZGH manages several leading brands including Geely Auto, Lynk & Co, Zeekr, Polestar, Volvo, Lotus and smart. Geely is also the global strategic partner to Malaysian national automaker Proton.
Geely employs more than 50,000 people and operates five global R&D centers in Hangzhou, Ningbo, Gothenburg, Coventry and Frankfurt. Geely also boasts five global design studios in Shanghai, Ningbo, Gothenburg, Milan and Coventry respectively with over 1,000 employees. Geely Automobile Holdings, a subsidiary company holding controlling stakes in Geely Auto, Lynk & Co and Zeekr has been listed on the Hong Kong stock exchange since 2005.
In 2024, the brands under Geely management sold over 2.17 million units, marking a 32% year-on-year increase. Geely currently owns a number of high-profile businesses in the UK positioned in the premium, sport and taxi segments. Following a period of sustained growth, Geely plans to introduce additional models into the UK.
Leveraging the dual advantages of Geely’s technology and products an exciting new chapter is planned. Specifically focusing on the passenger car market, Geely Auto UK will launch a number of high-quality products from the wider Geely Auto portfolio.
The first model, Geely EX5, will be launched in October 2025, with a total of 10 models planned over the next 3 years and annual sales volume of over 100,000 units. Sales will be delivered through a national Dealer Sales and Service Network.
–Ends–
Notes
Note to editors: Geely Auto UK would ask that its new model be referred to, always, as ‘Geely EX5’ rather than just ‘EX5’.
Press Contact
Simon Branney
07802 432326
simon.branney@geelyauto.co.uk
Influence
Steve Brown
07825 292138
steve@influenceassociates.com
About Geely
Geely is a leading automobile manufacturer based in Hangzhou, China and was founded in 1997 as a subsidiary unit of Zhejiang Geely Holding Group (ZGH). ZGH manages several leading brands including Geely Auto, Lynk & Co, Zeekr, Polestar, Volvo, Lotus and smart. Geely is also the global strategic partner to Malaysian national automaker Proton.
Geely employs more than 50,000 people and operates five global R&D centers in Hangzhou, Ningbo, Gothenburg, Coventry and Frankfurt. Geely also boasts five global design studios in Shanghai, Ningbo, Gothenburg, Milan and Coventry respectively with over 1,000 employees. Geely Automobile Holdings, a subsidiary company holding controlling stakes in Geely Auto, Lynk & Co and Zeekr has been listed on the Hong Kong stock exchange since 2005.
In 2024, the brands under Geely management sold over 2.17 million units, marking a 32% year-on-year increase. Geely currently owns a number of high-profile businesses in the UK positioned in the premium, sport and taxi segments. Following a period of sustained growth, Geely plans to introduce additional models into the UK.
Leveraging the dual advantages of Geely’s technology and products an exciting new chapter is planned. Specifically focusing on the passenger car market, Geely Auto UK will launch a number of high-quality products from the wider Geely Auto portfolio.
The first model, Geely EX5, will be launched in October 2025, with a total of 10 models planned over the next 3 years and annual sales volume of over 100,000 units. Sales will be delivered through a national Dealer Sales and Service Network.
