Geely Auto UK Announces Sporting Legends Dame Laura and Sir Jason Kenny as Brand Ambassadors
- Sir Jason and Dame Laura Kenny will join Geely Auto UK as brand ambassadors
- Known as the Geely Squad, the partnership aims to inspire the next generation of athletes and support grassroots participation across the UK
- Geely Auto UK is the official automotive partner to Team England
Milton Keynes, United Kingdom, Thursday 30 July 2026: Geely Auto UK is proud to announce Olympic and Commonwealth sporting icons Sir Jason and Dame Laura Kenny as its new brand ambassadors, further strengthening its commitment to British sport and following on from its ongoing partnership with Team England.
The Kennys are the first members of what will become known as the Geely Squad, which will be the brand’s group of ambassadors and include some of the most successful and recognisable figures in British sport. The Geely Squad will deliver a programme of activity designed to celebrate achievement and help further drive awareness of the Geely Auto brand in the UK.
"We are delighted to welcome Jason and Laura to the Geely Auto UK family as the Geely Squad”, said Michael Yang, managing director of Geely Auto UK. “Each of them has achieved extraordinary success on the world stage. Their values align perfectly with our own, and we look forward to working together as we continue to support sport and communities across the UK through our partnership with Team England."
"Sport has given me so many opportunities throughout my life, and it's incredibly important to inspire the next generation to get involved and stay active”, said Dame Laura Kenny. “I'm excited to work with Geely Auto UK and support initiatives that help more people discover the benefits of sport."
Sir Jason Kenny added, "Geely Auto UK's commitment to supporting participation and community engagement is something that really resonates with me. I'm looking forward to working alongside the team and helping encourage more people to get active and pursue their goals."
As Geely Auto UK continues to expand its presence in the UK market, partnerships with leading athletes and organisations will remain central to its mission of connecting with customers through shared values of innovation, aspiration and achievement.
ENDS...
Press Contacts:
Simon Branney
Head of Public Relations
07802 432326
simon.branney@geelyauto.co.uk
Joshua Tipping
Press Officer
07849 398208
joshua.tipping@geelyauto.co.uk
Kate Arding
PR Agency
kate@wearenameless.co.uk
07837 744911
About Geely
Geely is a leading automobile manufacturer based in Hangzhou, China and was founded in 1997 as a subsidiary unit of Zhejiang Geely Holding Group (ZGH). ZGH manages several leading brands including Geely Auto, Lynk & Co, Zeekr, Polestar, Volvo, Lotus and smart. Geely is also the global strategic partner to Malaysian national automaker Proton. Geely employs more than 50,000 people and operates five global R&D centers in Hangzhou, Ningbo, Gothenburg, Coventry and Frankfurt.
Geely also boasts five global design studios in Shanghai, Ningbo, Gothenburg, Milan and Coventry respectively with over 1,000 employees. Geely Automobile Holdings, a subsidiary company holding controlling stakes in Geely Auto, Lynk & Co and Zeekr has been listed on the Hong Kong Stock Exchange since 2005.
Geely currently owns a number of high-profile businesses in the UK positioned in the premium, sport and taxi segments. Following a period of sustained growth, Geely plans to introduce additional models into the UK. Leveraging the dual advantages of Geely's technology and products, an exciting new chapter is planned.
Specifically focusing on the passenger car market, Geely Auto UK will launch a number of high-quality products from the wider Geely Auto portfolio. The first model, Geely EX5, was launched in October 2025, with a total of 10 models planned over the next three years and annual sales volume of over 100,000 units. Sales will be delivered through a national Dealer Sales and Service Network.
ENDS...
Press Contacts:
Simon Branney
Head of Public Relations
07802 432326
simon.branney@geelyauto.co.uk
Joshua Tipping
Press Officer
07849 398208
joshua.tipping@geelyauto.co.uk
Kate Arding
PR Agency
kate@wearenameless.co.uk
07837 744911
About Geely
Geely is a leading automobile manufacturer based in Hangzhou, China and was founded in 1997 as a subsidiary unit of Zhejiang Geely Holding Group (ZGH). ZGH manages several leading brands including Geely Auto, Lynk & Co, Zeekr, Polestar, Volvo, Lotus and smart. Geely is also the global strategic partner to Malaysian national automaker Proton. Geely employs more than 50,000 people and operates five global R&D centers in Hangzhou, Ningbo, Gothenburg, Coventry and Frankfurt.
Geely also boasts five global design studios in Shanghai, Ningbo, Gothenburg, Milan and Coventry respectively with over 1,000 employees. Geely Automobile Holdings, a subsidiary company holding controlling stakes in Geely Auto, Lynk & Co and Zeekr has been listed on the Hong Kong Stock Exchange since 2005.
Geely currently owns a number of high-profile businesses in the UK positioned in the premium, sport and taxi segments. Following a period of sustained growth, Geely plans to introduce additional models into the UK. Leveraging the dual advantages of Geely's technology and products, an exciting new chapter is planned.
Specifically focusing on the passenger car market, Geely Auto UK will launch a number of high-quality products from the wider Geely Auto portfolio. The first model, Geely EX5, was launched in October 2025, with a total of 10 models planned over the next three years and annual sales volume of over 100,000 units. Sales will be delivered through a national Dealer Sales and Service Network.
