Andrew Stuart joins Geely Auto UK as Sales Director
- Andrew brings over 25 years of experience across sales roles in established brands including MG, Hyundai, Nissan and VW
- Appointment further strengthens the leadership team at Geely Auto UK
- Andrew responsible for all Geely Auto sales across all channels
Milton Keynes, United Kingdom, 02 March 2026: Geely Auto UK has appointed Andrew Stuart as sales director to further strengthen its leadership team as the brand continues its ambitious entry to the UK market, following the launch of the electric Geely EX5 last October and the PHEV Starray EM-i last month.
Andrew brings over 25 years of valuable experience in the automotive industry having worked in sales and planning roles across MG, Hyundai, Nissan and the VW group. He will be responsible for the overall sales and sales operations in both retail and corporate channels for the Geely Auto brand in the UK.
“With the brand very much at the start of its exciting journey in the UK, now is the right time for me to be joining Geely Auto,” said Andrew Stuart. “It’s had a great start since launching just last October and with 10 product launches over three years, plus the backing of a global conglomerate behind the brand, I am excited for what the future holds.”
“Andrew is a strong addition to our already robust leadership team as we continue our expansion in to the UK market,” added Michael Yang, General Manager at Geely Auto UK. “We have a target of 20,000 units this year and want to reach 100,000 units by 2030 – Andrew is going to be instrumental in reaching those milestones.”
Geely Auto UK launched last October with the introduction of both the brand and its first product, the Geely EX5, whilst the Super-Hybrid PHEV Starray EM-i debuted at the start of February.
ENDS...
Press Contact:
Simon Branney
07802 432326
simon.branney@geelyauto.co.uk
About Geely
Geely is a leading automobile manufacturer based in Hangzhou, China and was founded in 1997 as a subsidiary unit of Zhejiang Geely Holding Group (ZGH). ZGH manages several leading brands including Geely Auto, Lynk & Co, Zeekr, Polestar, Volvo, Lotus and smart. Geely is also the global strategic partner to Malaysian national automaker Proton.
Geely employs more than 50,000 people and operates five global R&D centers in Hangzhou, Ningbo, Gothenburg, Coventry and Frankfurt. Geely also boasts five global design studios in Shanghai, Ningbo, Gothenburg, Milan and Coventry respectively with over 1,000 employees. Geely Automobile Holdings, a subsidiary company holding controlling stakes in Geely Auto, Lynk & Co and Zeekr has been listed on the Hong Kong stock exchange since 2005.
In 2024, the brands under Geely management sold over 2.17 million units, marking a 32% year-on-year increase. Geely currently owns a number of high-profile businesses in the UK positioned in the premium, sport and taxi segments. Following a period of sustained growth, Geely plans to introduce additional models into the UK.
Leveraging the dual advantages of Geely’s technology and products an exciting new chapter is planned. Specifically focusing on the passenger car market, Geely Auto UK will launch a number of high-quality products from the wider Geely Auto portfolio.
The first model, Geely EX5, was launched in October 2025, with a total of 10 models planned over the next 3 years and annual sales volume of over 100,000 units. Sales will be delivered through a national Dealer Sales and Service Network.
ENDS...
Press Contact:
Simon Branney
07802 432326
simon.branney@geelyauto.co.uk
About Geely
Geely is a leading automobile manufacturer based in Hangzhou, China and was founded in 1997 as a subsidiary unit of Zhejiang Geely Holding Group (ZGH). ZGH manages several leading brands including Geely Auto, Lynk & Co, Zeekr, Polestar, Volvo, Lotus and smart. Geely is also the global strategic partner to Malaysian national automaker Proton.
Geely employs more than 50,000 people and operates five global R&D centers in Hangzhou, Ningbo, Gothenburg, Coventry and Frankfurt. Geely also boasts five global design studios in Shanghai, Ningbo, Gothenburg, Milan and Coventry respectively with over 1,000 employees. Geely Automobile Holdings, a subsidiary company holding controlling stakes in Geely Auto, Lynk & Co and Zeekr has been listed on the Hong Kong stock exchange since 2005.
In 2024, the brands under Geely management sold over 2.17 million units, marking a 32% year-on-year increase. Geely currently owns a number of high-profile businesses in the UK positioned in the premium, sport and taxi segments. Following a period of sustained growth, Geely plans to introduce additional models into the UK.
Leveraging the dual advantages of Geely’s technology and products an exciting new chapter is planned. Specifically focusing on the passenger car market, Geely Auto UK will launch a number of high-quality products from the wider Geely Auto portfolio.
The first model, Geely EX5, was launched in October 2025, with a total of 10 models planned over the next 3 years and annual sales volume of over 100,000 units. Sales will be delivered through a national Dealer Sales and Service Network.
